Your details

Name, address (or geographical location ie Singapore based/ Manchester etc, direct contact number with regularly checked voicemail and email address

Personal Profile/Executive Summary

A paragraph about your main headline experience, achievements and enticing points. Should be short and punchy.

Curriculum Vitae is Latin for course of life, or life story. And that is just how you would have been expected to have written a CV 30 years ago. 30 years ago the employment market was more static, the "job for life" culture existed and people did not job hop and career progress as much as they do today. Travel, globalisation and international business were all less. The internet and a number of different factors have shaped the dynamics of the employment market today making it more changeable, competitive and adaptable.

Basically the upshot of all this is that the old fashioned life story CV does not cut it.

Let's start at the research phase of the jobs seeking campaign.

Yes research.

Do you know of any sales campaign where the sales manager has not extensively researched:

• The current market trends,
• Desirability of the product on sale.

Techie CVs are generally different.

It's all about the technology. Acronyms rule. You measure yourself by how many different technology languages you speak and understand.

But who is normally your hiring manger? The one that decides the process?

Not always a techie bod, more likely a HR/ VP level manager who has the casting vote when it comes to initially short listing resumes.

I hate it when I get a CV in where I can clearly tell the Candidate has been coached by a high street recruitment firm. It looks awful and smacks of unprofessionalism.

At this level you need to be mindful of certain, specific things. For example, there are lesser recruiters out there who say that each position must be suffixed with a heading of "reason for leaving," which can be a recipe for disaster. Can you imagine the implications for some-one who works in the startup space and the myriad of potential reasons a startup Company may or may not be successful. Here is a classic example why telecoms executives need specific tailoring.

Yes, you better believe it, there is a right way.

Like any other Sales Campaign job seeking needs proper planning, if it's going to get results. There is a research phase, a design phase a launch phase a sales phase and a follow up phase. Here we talk about the launch phase, and weigh up the competition.

If you're a job seeker right now and you are up against millions of others of great Candidates who are all slapping on job boards, teaming around forums and posting "currently available" on every discussions group ever invented.

Forgive me for sounding obvious, but so many people miss this that I feel I have to put it in.

Blending your CV is especially important if you have:

• Done project management or consulting stints.
• You are a contractor.
• You have taken a short stint out of telecoms.
• You have changed your speciality and now want to return to what you did before.

Roles with a management capacity follow a different format.

Your reader is generally interested in:

The dynamics of a CV for a Sales person needs to be different from any other.

You guys are expected to:

* Measure yourself in numbers.
* Improve sales figures.
* Highlight where your contacts are
* State performance against target.
* Have solid performance records.
* Have good reasons if performance is not up to standard.